![]() However, Shah wondered whether she could have done it differently. Active fan engagement and positive word-of-mouth also validated the success of the social media campaign. The social media campaign for 1920 evil returns was very successful and she had the numbers to show for it. She was analyzing the impact of the campaign and wondered whether the right social media mix had been used. ![]() The next movie in the 1920 franchise was expected to be released in 2014. In 2012, Shah had designed the social media marketing campaign for the Bollywood movie ''1920 Evil Returns'', which was a sequel to the movie 1920 that was released in 2008. Ami Shah, founder of IntelliAssist, helped clients to create social media marketing strategies for their products or services and assisted them in the execution of these campaigns.
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